Wednesday, August 14, 2013

The rise and Fall of fructose mind. The sequel care of, AminoSweet

     Throughout the bowels of social media the product that was once nutrasweet, then turned aspartame, is now aminosweet. This seems to be an attempt by drink makers, namely Coke to begin defending it's diet soda brands and reverse the trend of declining sales. You can scour the net to find several different leads on how Pepsi-co and Coca-cola have suffered regresses in annual growth. I stated in the first part of this blog that I hope this is due to consumers wanting to change habits, looking for healthier lifestyles.

     I don't think these respective companies can call this a marketing problem. In this day an age he or she who argues soda pop is a healthy decision suffers from a strong case of denial. That being said there are reasons (myself occasionally) to justify soda drinking. That mid-day caffeine necessity is what usually gets me during the summer. Some soda drinkers can acknowledge they are addicted. I once worked with a gentleman who at one time realized he drank an entire gallon of Diet coke per day. He would say he cut down, but on the days I worked closely with him, I would catch him making multiple stops for a liter of diet cola at a time.

    Coca-cola will begin rolling out health conscious ads in the near future, claiming diet soda can be a way to manage one's weight and stress levels. I have listened to enough economic theory that big business has the attitude that a decline means death in most instances. What does it mean in terms of our U.S way of life if Coke and Pepsi were to decline to a market position that does not resemble pure dominance? Just because the fizzy diet soda lines is fading it does not mean there other products (which are many) are not beginning to pick up the lost growth (in the future), but if we can imagine all of their brands and profucts.

   We have to examine exactly what it means to our daily fluids, be it water, soda, juice, sugar water... Purchasing a new container with each drink is extremely wasteful. What would our land fills look like if everyone in the U.S began using re-usable containers for every consumed beverage? As I have discussed before recycling is a good start, but if we were to cut down on all containers even that which is able to be recycled, an enormous amount of resources would be available to do something else with. This fact is yet another way to compromise the current laws of scarcity and something to try for.

Thanks for reading as always.

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